With over 25 different locations, Community Clinic NWA is the largest safety-net healthcare provider in Northwest Arkansas, serving more than 70,000 patients in a year alone. For a healthcare network this size, visibility isn't a marketing exercise, it's how trust gets built before a patient ever walks through the door.
That's the problem Jason Pollack, Senior Manager of Talent Development, was trying to solve.
Challenge
"We had a difficult time getting professional looking headshots for the Doctors, Nurse Practitioners, and other health care providers for our website and other promotional materials" shares Jason.
The pressure was sharpest with new hires. Every time a provider joined the team, Jason needed a professional photo before they could be introduced to the community, before a patient could put a face to the name of the doctor they were about to see. That window matters.
But new hires were only half the problem. Across more than 70 providers, a large portion of the existing team had outdated photos or none at all. Getting everyone current through traditional photography wasn't a real option - at $200-$300 per person, you're looking at $14,000-$21,000 before you account for scheduling and pulling clinicians out of patient care.
Solution
Community Clinic NWA turned to HeadshotPro.
Instead of coordinating dozens of individual photo sessions, Jason's team could invite his team to get brand-aligned, professional photos in under an hour. No photographer. No studio. No scheduling.
They could now finally get their entire existing team updated. All 70+ providers - consistent, professional, ready for the website and promotional materials they'd been trying to build.
Second, and more importantly: new hires became promotable before they even showed up.
"HeadshotPro has allowed us to refresh headshots so all of our current providers have updated pictures. It has also enabled us to get new images of newly hired providers so we can help promote them in the community before they even show up".
Results
Budget preserved. What would have cost $14,000-$21,000+ in traditional photography was handled at a fraction of that. For a nonprofit clinic network, that's not a line item win, it's budget that goes back into operations, outreach and patient care.
Timeline of their website redesign protected. Without HeadshotPro, Jason's team would have been choosing between launching late or launching over budget. They didn't have to choose.
"HeadshotPro has been an essential piece in getting and keeping accurate, professional headshots of our team. Without it, we would be either way behind schedule or way over budget in accomplishing our website redesign!"
And the operational shift that matters most to any HR or talent team: new hires are now promotable from day one. No waiting on photography scheduling. No backlog. The moment someone joins the team, they can be added to the website.
