Price Benowitz LLP is a U.S.-based law firm dedicated to protecting clients’ rights. As a proud law firm partner of the Washington Commanders, Price Benowitz has built a reputation for client-focused, high impact legal services in the personal injury, criminal defense and family law areas.
With a team spread across 40 offices in the US, keeping professional images consistent and up to date was a challenge and an important part of presenting a polished, credible brand to clients.
In 2025, Price Benowitz partnered with HeadshotPro to streamline and standardize professional headshots for its team, ensuring high-quality, consistent images across all locations.
We caught up with Aiden Pasternak, Marketing Manager from Price Benowitz, to hear how HeadshotPro changed the way their team handles headshots.
Challenge
Price Benowitz used to coordinate professional headshots across 40 offices manually, a process that was slow, complicated, and costly. Each team member had to schedule time with local photographers, and the results often varied in style and quality. Keeping headshots current for the website, marketing materials, and client communications created extra work for the marketing team.
As Aiden points out:
“Coordinating professional headshots was time-consuming and expensive, with scheduling challenges and inconsistent results.”
Top 3 challenges Price Benowitz faced:
- Scheduling photo sessions across 40 offices was slow and cumbersome
- Headshots varied in style and quality, creating an inconsistent brand look
- The process was costly, both in photographer fees and internal resources
Solution
In 2025, Price Benowitz switched to HeadshotPro to simplify the headshot process and bring consistency to its team of attorneys.
Rather than coordinating local photographers and juggling schedules across 40 offices, the team could now receive polished, on-brand headshots in hours instead of weeks.
As Aiden shares:
“HeadshotPro has significantly reduced the time and cost associated with updating professional headshots. It’s helped us maintain a more consistent and polished brand presence across our website and marketing material.”
Top 3 benefits Price Benowitz gained with HeadshotPro:
- Streamline headshot updates across all offices
- Maintain a consistent, professional visual identity
- Save time and reduce costs, freeing the marketing team for higher-impact projects
Results
- $15,000+ saved annually by eliminating the need for local photographers and reducing internal coordination
- 150+ hours saved per year, allowing the marketing team to focus on client-facing projects and other revenue-generating work
- Consistent professional headshots across all 40 offices, ensuring the firm presents a unified, polished image to clients
